The first 48 hours of a brand crisis

When a reputation event breaks, the clock starts before anyone drafts a complaint. Evidence disappears, platforms amplify, and well-meaning statements can waive leverage or create new exposure.

In the first 48 hours, Glades Law typically helps clients establish a single source of truth for facts, preserve digital evidence, and draw a clear line between legal strategy and public messaging. That separation is not bureaucratic—it is how you avoid contradictions that opposing counsel will later use.

Containment does not mean silence. It means intentional speech: corrections where they matter, silence where speculation would worsen the record, and a litigation posture that remains available if negotiation fails.

Brand damage matters reward firms that can move with the news cycle without abandoning precision. Speed without structure is how crises become permanent.